This is a remarkable book for so many reasons. First, it is over-flowing with incredible advice and perspective. Beyond that, it is written with the kind of style and grace that you usually find in a great essay or novel. If you have any interest in entrepreneurship - or business, for that matter - you'll definitely want to read this.
--- Patrick Lencioni, author, The Five Dysfunctions of a Team

The Book

Ben Casnocha started his second company, Comcate, in 2001 when he was 14 years-old. It wasn't long before his budding e-government start-up would take him down the hallowed corridors of Silicon Valley in his effort to change the world. While captaining the high school varsity basketball team and editing the school paper, Casnocha was also sneaking away from school for early morning flights to visit prospective customers. With the support and advice of some of business's brightest minds, Casnocha has accumulated a lifetime's worth of experiences and lessons in just a few years, all of which he shares with a unique perspective in this book.

The national bestseller My Start-Up Life is full of specific, actionable entrepreneurial advice from both the author and his "braintrust" of advisors on topics such as:

  • The fuss about "passion" - and how to leverage yours
  • Lucky or smart? How to maximize both
  • Create and project Brand "Me"
  • Become a corporate athlete
  • Life is a sales call
  • Take mentoring relationships to the next level
  • How to become a doer, not a talker
  • The road ahead: leadership in global, fast-paced world

MY START-UP LIFE is much more than a gee whiz account from a precocious teenager. It is, instead, a serious yet entertaining treatment of the ups and downs of an entrepreneurial life - and the sacrifice that is required to pursue a vision. By the end, you are left feeling inspired at the story of a successful entrepreneur and intellectual and also equipped with the practical tools necessary to start your own business, or simply to become CEO of your own life. Prepare to learn, laugh, and join the conversation!